Intrusive, auto-playing videos, gigantic banners that hide content below the fold and “Click here to continue” pages are some examples of what we see.
A good advertisement is one which sells the product without drawing attention to itself.
Huge marketing strategy by Macys. But, I was kinda expecting something better. Oh well :l
Staples is using the Dunder Mifflin name to try to sell more copy paper….
Superman’s Trouble with Google+…
(via Alltop)
“Moustaches Make A Difference.” Creative Directors: Hagan de Villiers, Gary Steele







Advertising Agency: TBWA\Singapore, Singapore
Art Directors: Reginald Ocampo, Danny Teo
Copywriters: James Holman, Martin Loh
Illustrator: Reginald Ocampo, Roger Tan
Developers: Tony Chew, Sean Tan
Production Managers: Sally Sim, Allen Pattiselanno
Account Service: Jaclyn Lee, Alrick Dorett
I have heard on several occasions that the reader’s of print media declining and everyone are going for digital world. And there have also been many attempts by the magazine’s to change it with their innovations like this one.
The magazine TV movie recently published a limited edition issue with a built-in solar powered led light. By pressing a button Jack Sparrow’s jewellery shines with energy previously stored by the solar cells on the magazine cover.
But can the reader’s overall experience with the print media change?