INDUSTRY UNDER CONSTRUCTION

What 3-D Printing Means To The Future Of Advertising

Around the dawn of the personal computer, advocates proclaimed that there would be one of these fancy boxes in every home. A few dissented, of course. We see who won out.Similarly, if we assume for a moment that today’s advocates are right and 3-D printing or additive manufacturing is, if not the next household technology, then certainly a transformative business development, then what might it mean for advertising and marketing?

advertising

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Is Neuroscience poised to changed Advertising Industry?

A really interesting experiment to get a deeper understanding of why consumers make the choices they make…

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The Future of Social TV is a Multi Screen Experience...

Connected viewers are not only driving the rise of Social TV, their activities are opening new windows for real-time multi-screen experiences that require design.

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The Myth Of The 'First Screen'

What if advertisers no longer had the power to choose which screen was the first, second or third? Or, better yet, what if it didn’t matter? What if the first screen became the screen that is in front of you—whatever the content, context, time or event?

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That’s exactly what we need…COFFEE & NEWS at the same time.

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Australian-based 17-year-old Tumblr user Liz has created a set GIFs that features Lord of the Rings mimicking beauty-product ads.

The humorous series, called ‘Lord of the Cosmetics: Part 1’, incorporates beauty product logos superimposed on Lord of the Rings character GIFs.

Frodo is ‘selling’ Acuvue contact lenses; Gandalf the White, L’Oreal ‘Middle Earth’ hair-dye/shampoo; Legolas, MAC Studio Fix Fluid SPF 15+ Foundation makeup; Bilbo Baggins, Olay Total Effects 7-in-1 Anti-Aging facial products; and Éomer, Garnier Fructis shampoo.

“Do you guys remember that LOTR GIF set I told you I was working on like two months ago? This is it. This is what took me five-freaking-ever. And it wasn’t the GIF-making that took long, it was trying to figure out what to GIF,” Liz wrote on her Tumblr post.

“I wanted to do more but this has been sitting in my draft box for far too long. So this is just part 1. I’m probably going to regret this.”